The social media landscape is constantly shifting, driven by user expectations, technological advancements, and platform competition. In the past few months alone, we've seen a flurry of updates across major platforms—each aiming to improve user engagement, expand creator capabilities, and leverage artificial intelligence in smarter ways.

For brands, marketers, content creators, and anyone working in digital strategy, staying informed is essential. Here’s a comprehensive overview of the most relevant updates and emerging trends on platforms like YouTube, TikTok, Instagram, LinkedIn, Threads, WhatsApp, X (formerly Twitter), and Facebook.

There are many ways to improve your social media strategy. One common and simple at the same time is the correct usage of hashtags. Hashtags nowadays are used everywhere, even on the tv news. More than 80% of the internet users are familiar with their existence.

Correct use of hashtags means that you build by time your brand loyalty and the awareness on your client base. Etiquttes are different for each social network and this is something that adds on multiple other factor for a succesfull usage. So, what are the best ways to use them?

Seven months ago a huge hurricane with the code-name Sandy, hit the North East US. Major states, including New York & New Jersey, were heavily impacted for many weeks afterwards. People lost their lives, their homes and businesses and until today thousands are still struggling to get back on their feet. What I will say through my article is the view of a tech-guy on the problems we faced on infrastructure, predictions, security and disaster recovery and common mistakes that even big businesses with branded supportcouldn't avoid.

Prepare for the worst - Hope for the best.

When it comes to prediction and preparedness for a natural catastrophe or a simple data-failure accident, the least you can expect from your I.T. guy is to protect your business’s and clients’ data. Nowadays there are hundreds of different roads that a sophisticated I.T. manager can follow. At the end of the day what counts is how many hours the business was down, and what data was lost or incapable of restoration.