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Social Media Optimization Facebook Instagram in Long Island, NY

Social Media Optimization

Social Media Optimization Facebook Instagram in Long Island, NY Social Media Optimization Facebook Instagram in Long Island, NY

Social Media Optimization

  • I am so in love with my branding, I receive compliments everyday.The developers are absolutely top notch designers & developers. My company just launched our completely revamped website and couldn't be any happier with the way the site turned out, and our experience with webEmpire. They took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attra...

    Erwin Kantor

    Advisors Magazine New York

  • I have worked with 4 other web developers on my website and was never fully satisfied. I was referred to The Web Empire by my trusted IT professional and was amazed within the first week. The site was delivered on time, on budget and exceeded my expectations. As for their work on SEO, I'm still somewhat confused by how they did it -- but within a week my site was appearing on google's first page. ...

    Gus Dimopoulos

    Attorney Westchester, NY

  • Our website is great. It has a terrific layout and the photos are displayed nicely and really enhance what our business is about. It is very easy to navigate the website. Thank you so much for how caring you were for my needs during this experience. You were amazing in bringing the concepts and ideas that were in my head to life. You made this whole experience a pleasure.Your patience and time are...

    Maria Drossia

    Owner City Glass NYC

  • Working with the WebEmpire has been a breeze from start to finish. They are extremely personable and was able to help us come up with a theme and logo that really speak for our brand. From the first meeting through the creation of our website and now the maintencance and upkeep of our website, they are always there to answer questions and to give his professional opinion and advice. We love workin...

    Kathy & Rebecca

    Founders "The Sophisticato" New York

  • The Web Empire created my website, and they continue to provide their services with any changes and improvements needed. They are very knowledgeable in terms of SEO and latest changes affecting rankings on Google and other search sites. The team is fast in responding, and will take the time to explain what the best practices are. I have recommended them in the past and would do it again....

    Conrad Sanchez

    Owner Personal Training Company

  • I have had the best experience with The Web Empire. . . I came to them with my vision and they helped me turn it into a reality. I knew in my mind what I wanted and the talented staff at The Web Empire were able to bring it to life for me. I have several words to describe them but I feel the one that fits him best is innovative. . . They were willing to take a chance to create something completely...

    Jenn Rizzo

    Creator of LiketoCookit

  • The Web Empire was a God sent for my business!! I am beyond grateful and impressed with their endless support and knowledge! Any time of day or night he was always available to answer any question or concern I had! Having the new website launched for almost 2 months now I have seen such a difference in the traffic drawn to it! Thank you! Thank you! Thank you!!! Hands down recommend them in a hear...

    Tina Mavrelis

  • I have been searching for a web designer for some time. I did not want to fall into the marketing trap of many "web designers" that are out there looking to make a quick buck and disappear. I found The Web Empire through another satisfied customer of them and when I called, I knew I found someone that was different. They are very professional and they know how to guide you in the right direction, ...

    Chef Nick

    Chef & Owner of BayRidge Bakery Brooklyn, NY

  • I own an acting school in New York City. I love what I do but my internet and business skills are sorely lacking. The Web Empire, have taken over almost all aspects of my online presence. They understand my needs and the type of students and working professionals I wish to attract. The clever interactive design of my website, excellent SEO and social networking strategy, and their 24/7 availabilit...

    Ted Bardy

    Founder & Artistic Director of The Ted Bardy Studio, Inc. and Manhattan, NY

  • The full service I've got from TWE was extremely professional and value added to my business. SEO helped us appear at the 1st page of Google with all the requested keywords. Website layout is now clean and user friendly. I've seen 20 times more traffic in less than 3 months, and my business growth is more obvious than ever. Thank you!...

    Dennis Douvaras

    CEO Hellas Network

  • I interviewed 14 firms when deciding who to work with as a developer and am truly grateful to have chosen TWE. Not only have all my development needs been met, the key competitive advantage of TWE is the invaluable strategic insight they also provide. My project is treated as the highest priority and deadlines are never missed. Not once. Furthermore, the site was architected in a way where future ...

    Justin Bozonelis

    CEO & Founder

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    What is Social Media Optimization

    Social Media Optimization is a service that using social media as a catalyst to grow your company’s online presence with multiple techniques. Where some companies tend to just set up a profile on Facebook, Twitter, LinkedIn or Instagram, in order  to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan and targets to connect with your real audience. SMO allows you to:

    • Generate leads from different channels
    • Strengthen your brand awareness
    • Get more traffic to your website or app
    • Connect directly with your audience

    Why SMO Is Important

    Social media marketing and search engine marketing are becoming increasingly blurred and most of the times confusing. Until few years ago these two were looked at as separate and distinct aspects of marketing. But the reality is that they’re more intertwined today than you might think. A nice example is a post on Instagram or twitter. You may get 1,000 retweets or 1,000 likes but this won't increase your actual business website performance if it's not correctly coordinated with the SEO. A recent article from verifies that more than 50% of the companies that are having issues with SEO don't integrate the correct social media strategy.

    The Web Empire can offer a series of social media optimization services:

    Strategy Optimization

    Focus on growing your social media presence and achieve mesurable results. We create a 7 steps strategy that will:

    • Ensure your Social Goals challenges
    • Extend efforts throughout your organization's team
    • Focus on networks that add value to your presence
    • Create engaging and unique content
    • Identify your business opportunities through Social Media
    • Engage deeper instead of ignore
    • Track, improve and market your efforts

    Keyword Targeted Optimization

    Keyword research requires a large amount of time, experience and unfortunately very expensive software in order to run the algorithms that are required. Our company has invested hundreds of thousands on these requirements and we are more than able to identify higher volume keywords with the lowest cost per click. The topic, hashtags, keywords that your audience wants to see are all out there, waiting for you to do the right engagement. There are hundreds of examples we can bring to you with the wrong type of engagement, difficult audience sectors or keywords that will bring you unqualified traffic.

    With the correct variety of keyword optimizations, your branded keywords and hashtags will reach your targeted audience quickly and accurately:

    • Create brand awareness
    • Build/Strengthen online presence
    • Better online visibility
    • Develop brand value on popular platforms
    • Improve search rankings
    • Derive more traffic
    • Better ROI
    • Create more fans, followers and customers
    • Improved sales conversions
    • Harness the power of social media platforms for your business

    Profile Optimization

    If you ask any of our clients how they felt when we changed their social media profile, you'll understand exactly what we mean. While it seems very easy for someone to have the right profile on any social media account, more than 98% of the businesses have faulty profiles and information, giving a really bad impression for the business overall. Think of your company’s profile page as an actual foundation for your business. If it’s weak, it’s hard to build anything on top of it and even harder to expand it. There is a specific way to build a strong foundation for now and for the future and we can definitely help you:

    • Create the correct profile photo
    • Create the correct background image
    • Pick the right username
    • Add all business information that is required for customers to find you
    • Get the attention that you deserve

    Content Optimization

    Last but not least is the content that you post to your social media accounts. The world's most legendary marketers swear as to how important the content itself is. If you don't know how to write, then just hire someone to do it for you! There are so many brands that have been completely destroyed from a single wrong tweet or Facebook post. People are reading out there, be aware! Content optimization requires 2 type of content, original and curated.

    Original content is content that’s specifically created, written or made for social media and is usually part of one or more campaigns. For instance, when Netflix launched its #NetflixCheating campaign, they created original graphics to share on Twitter.

    Curated content is content that’s shared from 3rd party sources around the web and is way more than just tweeting out links. In order to optimize it for the best results, you should only share content that’s valuable and relevant to your audience based on the initial strategy. Quality always beats out quantity. We are always able to determine what content your audience finds the most relevant by measuring the engagement for each post, experiment and make each post better than the one before.