I am so in love with my branding, I receive compliments everyday.The developers are absolutely top notch designers & developers. My company just launched our completely revamped website and couldn't be any happier with the way the site turned out, and our experience with webEmpire. They took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attra...
I have worked with 4 other web developers on my website and was never fully satisfied. I was referred to The Web Empire by my trusted IT professional and was amazed within the first week. The site was delivered on time, on budget and exceeded my expectations. As for their work on SEO, I'm still somewhat confused by how they did it -- but within a week my site was appearing on google's first page. ...
Our website is great. It has a terrific layout and the photos are displayed nicely and really enhance what our business is about. It is very easy to navigate the website. Thank you so much for how caring you were for my needs during this experience. You were amazing in bringing the concepts and ideas that were in my head to life. You made this whole experience a pleasure.Your patience and time are...
Working with the WebEmpire has been a breeze from start to finish. They are extremely personable and was able to help us come up with a theme and logo that really speak for our brand. From the first meeting through the creation of our website and now the maintencance and upkeep of our website, they are always there to answer questions and to give his professional opinion and advice. We love workin...
The Web Empire created my website, and they continue to provide their services with any changes and improvements needed. They are very knowledgeable in terms of SEO and latest changes affecting rankings on Google and other search sites. The team is fast in responding, and will take the time to explain what the best practices are. I have recommended them in the past and would do it again....
I have had the best experience with The Web Empire. . . I came to them with my vision and they helped me turn it into a reality. I knew in my mind what I wanted and the talented staff at The Web Empire were able to bring it to life for me. I have several words to describe them but I feel the one that fits him best is innovative. . . They were willing to take a chance to create something completely...
The Web Empire was a God sent for my business!! I am beyond grateful and impressed with their endless support and knowledge! Any time of day or night he was always available to answer any question or concern I had! Having the new website launched for almost 2 months now I have seen such a difference in the traffic drawn to it! Thank you! Thank you! Thank you!!! Hands down recommend them in a hear...
I have been searching for a web designer for some time. I did not want to fall into the marketing trap of many "web designers" that are out there looking to make a quick buck and disappear. I found The Web Empire through another satisfied customer of them and when I called, I knew I found someone that was different. They are very professional and they know how to guide you in the right direction, ...
I own an acting school in New York City. I love what I do but my internet and business skills are sorely lacking. The Web Empire, have taken over almost all aspects of my online presence. They understand my needs and the type of students and working professionals I wish to attract. The clever interactive design of my website, excellent SEO and social networking strategy, and their 24/7 availabilit...
The full service I've got from TWE was extremely professional and value added to my business. SEO helped us appear at the 1st page of Google with all the requested keywords. Website layout is now clean and user friendly. I've seen 20 times more traffic in less than 3 months, and my business growth is more obvious than ever. Thank you!...
I interviewed 14 firms when deciding who to work with as a developer and am truly grateful to have chosen TWE. Not only have all my development needs been met, the key competitive advantage of TWE is the invaluable strategic insight they also provide. My project is treated as the highest priority and deadlines are never missed. Not once. Furthermore, the site was architected in a way where future ...
Mobile-First Website Design
Industry Transformations You Should Be Aware Of:
Mobile phones have taken center stage as the primary communication medium for a majority of users in the U.S., particularly those aged 15 to 50. The latest statistics reveal that more people communicate via SMS than through email, and mobile phone ownership outnumbers that of credit cards or computers. Naturally, this shift has prompted business owners to explore this market. The two most prominent avenues that have gained significant popularity are mobile applications (apps) and mobile-optimized websites. This has sparked debates in some circles, particularly regarding which method is superior, especially when opting for only one.
Since July 1st, 2019, mobile-first indexing has become the default setting for all new websites (those new to the web or previously unknown to Google Search). For older or existing websites, ranking and indexing have shifted to mobile-first indexing. Essentially, this means that Google primarily uses the mobile version of content for indexing and ranking. In the past, the index primarily relied on a page's desktop version when assessing its relevance to a user's query. However, since the majority of users now access Google Search via mobile devices, Googlebot predominantly crawls and indexes pages using the smartphone agent moving forward.
This change applies not only to Google but also to all major search engines, including Bing, Yahoo, Alexa, Siri, Cortana, ask, and more. Any business seeking exposure must prioritize the mobile experience ahead of the desktop version.
Website Design for Targeting Mobile Audiences
When it comes to website design projects, our company adopts a native approach for mobile devices. All our website designs encompass multiple screen views to ensure similar or identical views of content across different devices. Since 2014, we've been implementing responsive technologies, and since 2020, we've gone further by creating custom mobile views for various devices and resolutions. This means that any website can now offer different views, fonts, designs, graphics, images, and content based on the device. This approach is ideal for marketing and enhancing user experiences. No more vast empty spaces, infinite scrolls, or zooming in to read. The end result is a clean, readable layout that aligns with search engine guidelines.
Understanding Responsive Web Design
Responsive web design (RWD) is a design approach that ensures web pages display well across an array of devices and screen sizes, from the smallest to the largest. Recent advancements also consider viewer proximity as part of the viewing context, extending the principles of RWD. To achieve usability and user satisfaction, content, design, and performance must be consistent across all devices.
A site designed with RWD adapts its layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.
- This approach allows the page to employ distinct CSS style rules based on the device's characteristics.
- Responsive layouts automatically adapt to any device screen size, be it a desktop, laptop, tablet, or mobile phone.
- Media queries allow the page to use different CSS style rules based on the characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or physical display size).
- Responsive web design has gained increased significance as mobile device users now account for over half of total internet traffic. In 2015, Google introduced Mobilegeddon and began favoring mobile-friendly sites in search rankings for mobile device searches. Responsive web design exemplifies user interface flexibility.
The Cost of Mobile Website Design
In most cases, the cost of mobile-friendly or mobile-first website design remains identical to that of desktop website design. Smart techniques and specific software handle much of the laborious tasks that were previously necessary to achieve the correct layout. Custom work is only required in a few cases, such as concealing repeated information from users.
Here's an example from our website: When you browse it from your desktop or a large tablet, you'll notice the sidebar with the secondary menu, blog links below, and additional banners. However, this content remains hidden when viewed on a mobile device or a smaller tablet to conserve space and reduce bandwidth usage for our visitors. We recognize that users pay for these data megabytes, and we understand their desire for fast content delivery (given that most mobile networks are slower than cable connections). Through this strategy, we provide a flawless mobile experience while offering slightly varied content on desktops.
What We Can Offer You:
We are equipped to create the ideal solution for your mobile-first strategy. Whether you currently have a website or plan to create one, we can assess your needs based on your target market, products or services, and the feasibility of transforming your vision into a captivating mobile solution.
Our award-winning website design services consistently prioritize results, striving to deliver the best outcomes for you and your business.